Ardeo Studios
In 2021, Canvas partnered with influencer and content creator Sammi Jefcoate to co-found Ardeo Studios. Canvas formed the management team and led the full-service execution of brand creation, strategy, design, manufacturing, and e-commerce development, launching the brand in October 2021.
Ardeo Studios quickly gained a cult following, with products consistently selling out within minutes of each launch. To manage the demand, Canvas implemented a pre-order function on the website, allowing Ardeo to accept pre-payments for orders before delivering them to customers months later. This flexible approach led to incredible brand growth, exceeding targets tenfold and enabling the business to increase core stock levels as needed.
Since then, Ardeo has been represented at both London and New York Fashion Week and has cultivated a loyal, engaged customer base.
Sammi exited the company in 2024, and Canvas continues to manage the day-to-day operations of the business.